Warner Music had hundreds of artists, dozens of labels, and a different digital experience for almost every one of them. Streaming had just changed the economics of the industry. The artists wanted direct-to-fan tools, the labels wanted commerce, and the central digital team had to serve both without creating a bottleneck. Speed and consistency at the same time — never the easy ask.
I led digital product across artist sites, D2C storefronts, fan engagement tools, and integrations with the streaming platforms. We standardized a product spine the labels could ship on top of, then layered artist-specific experiences over it. I worked directly with label teams across the Warner roster on launches and merchandise drops, and partnered with the rights and data sides to make sure the platform paid the artists right.
Across my time at Warner we launched 75+ digital products and contributed $22M+ in revenue to the group. More importantly, the digital function went from a service desk to a real product team — one that could ship for an artist on tour without a six-week build. That's the muscle I took into TechStyle.